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A large table with plates of food, and 8 arms extended into the frame cheering with wine.


The highest level of experience in all things DTC

Founder Laura Simons with long copper colored hair.



Laura Simons brings over 25 years of experience in the wine and hospitality industry to the DTC realm. After graduating from Penn State University with a degree in Advertising & Communications, Laura made her way out west to San Francisco for a position at an advertising agency. After leaving that world looking for something she was more passionate about, Laura began a career in fine dining with a focus on wine education. She became a Certified Sommelier through the Court of Master Sommeliers in 2006, which inspired her to move to the Napa Valley to find her place in the wine world. She managed the hospitality and DTC operations at distinguished wineries such as Groth, Nickel & Nickel, Eleven Eleven and Long Meadow Ranch. Her expertise in DTC technology, sales strategy, club and hospitality programming, virtual experiences, email marketing, and metrics has led to double-digit sales growth for those with whom she has worked.

Laura has lived in the Napa Valley for over 15 years, and spends her free time enjoying the exquisite wine & food culture surrounding her. She finds pure joy in spending time with her two dogs, Oliver and Shelby.

Laura did an amazing job managing our migration to a new e-commerce platform. She also had great insight into our sales planning and email strategy which led to significant year-over-year growth. She was a pleasure to work with; her calm nature and attention to detail were welcomed.

Sarah McCrea
St. Helena, CA

Laura's dedication to her clients and to her work is truly inspiring. Her direct-to-consumer knowledge is deep and her attitude, positive. She is an expert communicator and a pleasure to work with, start to finish. 

Natalie Williams
Napa, CA

Laura handles all her interactions with professionalism and kindness. She is dedicated to finding creative solutions that benefit all parties and works to ensure clients are not only satisfied but also eagerly looking forward to working with her again.

Whitney MacDonald
Napa, CA

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